While designing a modern logo, the font you pick can make a huge difference. For both your brand identity as well as logo, the fonts you choose have the ability to express your ideology as a brand. Apart from the colors and shapes, fonts are the most crucial element in any logo through which the personality of the brand can be expressed. This is why picking the ideal font for your logo is very important as it can amplify your logo’s impact to the maximum when done right. Here are some of the best 10 modern logo fonts.
1. Helvetica Now
When it comes to branding and logo designing, the Original Helvetica font is very common. When it comes to modern logos, the redesigned version of the Swiss typeface, Helvetica Now, works better. This newer version of the classic font has been redrawn in every aspect to produce enhanced simplicity, clarity, and neutrality. Originally published by Monotype, Helvetica Now can be accessed in 48 different weights from extra black display to light micro. Several well-known brands use Helvetica New including Jeep, Panasonic, and American Airlines.
2. TT Norms Pro
If there has ever been a full-fledged bestselling sans ever, it has to be TT Norms Pro. This font is a geometric version of the Sans Serif font featuring classic character proportionality. If you are looking for a font that goes with every type of modern logo design, TT Norms Pro is the one. It can be used in both headlines as well as text arrays due to its enhanced versatility. This indispensable font for modern logos offers support in over 216 languages and has more than 18 reworked font versions.
3. Avenir Next
The Classic Face font was redesigned and upgraded to enhance its technical standards, and that is how the Avenir Next font came into being. The most striking feature of this font is that the horizontal strokes are a lot thinner when compared to the vertical strokes and the letter “o” is in the form of an imperfect circle. If you want a sensible and harmonious font, suitable for modern logos, headlines as well as text arrays, there is no other better font than Avenir Next.
4. Cera Pro
This is a pan-European typeface that is driven by everything geometric. This font is designed by reworking and combining elementary shapes and is aimed at bringing elegance, simplicity, and a contemporary feel to the modern logo design. Since Cera Pro comes in a range of thick to thin strokes, you can use it for both corporate design as well as interfaces. When it is used for the purpose of display typography, the sloped italics of this font exudes a brilliant effect.
5. Intro
In this font, you can see some classy Sans elements with a few inclusions of Serifs at certain places. It showcases refined playfulness while giving out c contemporary vibes. Since Intro has such unique characteristics, you can see many leading graphic designing firms using this font in their logo design. The Intro contains more than 72 styles of font along with a total of 8 weights. If you are leading in the direction of creating minimalist modern logo designs, Intro font is best-suited for it.
6. Gilroy
Gilroy is a striking modern font that is currently trending in the web and logo design industry. It has all the right modern elements that mimic Sans Serif and also a few geometric touches here and there. This font was inspired by the Qanelas font which is known for perfect geometric shapes with well-defined squares and circles. Designed by keeping the powerful aspect of the font undeterred, Gilroy is perfect for modern logo designs. Not just logos, but this font works well for editorial and web design as well.
7. Mont
Mont has about 10 weights ranging from very thin to thick black with italics. This font is balanced and unique in characteristic details at the same time. A few of the striking details of this font are the noticeable height of “x” and the pointed structure of “t”. Such characteristics make Mont the ideal font type for strong modern logos that are aimed at creating extreme impact. More than 130 languages are supported by Mont. May it be any graphic design challenge, The versatility of Mont makes it easy to tackle them.
8. Nexa
Nexa is one of the most common typefaces that are used in modern logos. Nexa is the perfect combination of notorious geometric features and a rich variety of SanSerif. This font was specifically developed for improved readability and legibility. Due to this, it is majorly used in web, motion graphics, print, as well as modern logos. There are a total of 36 fonts that come under this category. Overall, the design of this typeface is straightforward and clean. This is why it works best for modern logos as well as for headlines.
9. FF DIN
Despite being technical and primitive in appearance, FF DIN font gained popularity within a short span of its introduction between the years 1995 and 2009. Many professional logo designers consider FF DIN to be the best technically condensed font ever introduced. This font works very well for editorial, packaging, way-finding, billboards, branding, and logo designing. This font can be majorly seen in posters giving out information about cultural institutions.
10. Proxima Nova
Proxima Nova was released in early 2015 and comes in more than 140 different styles. This font was formed by completely reinventing the Proxima Sans font. A clear blend of modern proportions with a geometric appearance can be seen in this font. This is an extremely popular font in modern logos and is generally seen as the perfect mix of Akzidenz Grotesk and Futura fonts. Initially, there were only 6 open fonts in this family, which later increased to 48. Proxima Nova has an attractive geometric appearance and can be seen being used in popular brand logos like Bosh and Spotify.
Conclusion
Modern logos are mainly minimalistic in nature while delivering strong and impactful messages of the brand. The above modern logo fonts are both futuristic and fresh making them perfectly suited for the purpose in question. If you want professional help in this aspect, you can contact Design Shifu.
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